For as long as I can remember, I have been fascinated with learning how successful businesses find product-market fit and subsequent growth. In my younger years, I taught myself Photoshop, SQL, AfterEffects, Final Cut, Logic, and more to bootstrap various side projects. Since graduating in 2016, I have been fortunate to work directly on consumer-facing products and drive growth through user-centric product management.
My main focus these days is building new products and features at The New York Times. I work as a product manager on Wirecutter, NYT's commerce arm, as we seek to expand out our user base and improve the ways we provide the best recommendations to people.
Before NYT, I worked on building features for Condé Nast's frontend application. We enabled Vogue, The New Yorker, WIRED, and 60+ other brands across dozens of regions to ship features that let users have more engaging interactions with these online publications. I particularly enjoyed working on products that are extensible to all brands, as this made the payoff far outweigh the complexity of solving for multiple tenants.
Prior to that, I worked in growth at SeatGeek focused on user acquisition. I built out their paid social, display, and programmatic marketing portfolio into $10M+ annualized revenue across user acquisition and retargeting.
When I'm not at the computer, I'm usually running around McCarren Park, practicing Carnatic music, hanging out with my fiancé, or stressing over the latest Arsenal/Eagles/Sixers game.
Experience
2021 – PRESENT
Product Manager, Consumer Experiences · Condé Nast
Responsible for the design system and content rendering engine for Condé Nast’s 67 brand sites across 32 global markets. Leading a distributed team of 7 engineers and 1 designer.
JIRA
TypeScript
GitHub
Splunk
Databricks
Storybook
2020 – 2021
Led growth, audience development, and analytics for podcasts and narrated audio across all Condé Nast brands.
Megaphone
Chartable
Databricks
2017 – 2020
Drove strategy and growth of paid social, display, and programmatic marketing across acquisition and retargeting objectives.
FBAM
Looker
SQL
Google Analytics
GAM
Projects
Growth Advisor · Therapy Notebooks
Guided mental health notebooks made by expert therapists and backed by research. Advising on growth, influencer, and paid media strategy.
Shopify
Airtable
Triple Whale
Marketing Director · Penn Masala
Led marketing strategy and growth for the band Penn Masala, a South Asian fusion music group. We built out an engaged online audience of over 430k and executed on multiple marketing strategies that resulted in 11M+ views across channels, PR hits from WSJ, HuffPo, and CNN, and performances at an international awards show and Pitch Perfect 2.
11M+ views
YouTube Studio
Final Cut Pro
Photoshop