Anil Chitrapu

Product Manager

I enable teams to build impactful products that drive engagement and growth.

For as long as I can remember, I have been fascinated with learning how successful businesses find product-market fit and subsequent growth. In my younger years, I taught myself Photoshop, SQL, AfterEffects, Final Cut, Logic, and more to bootstrap various side projects. Since graduating in 2016, I have been fortunate to work directly on consumer-facing products and drive growth through user-centric product management.

My main focus these days is driving growth at The New York Times. I work as a product manager on Wirecutter, NYT's commerce arm, focusing on newsletter growth, review page optimization, personalization, AI integrations, and more to help users discover the best product recommendations.

Before NYT, I worked on building features for Condé Nast's frontend application. We enabled Vogue, The New Yorker, WIRED, and 60+ other brands across dozens of regions to ship features that let users have more engaging interactions with these online publications. I particularly enjoyed working on products that are extensible to all brands, as this made the payoff far outweigh the complexity of solving for multiple tenants.

Prior to that, I worked in growth at SeatGeek focused on user acquisition. I built out their paid social, display, and programmatic marketing portfolio into $10M+ annualized revenue across user acquisition and retargeting.

When I'm not at the computer, I'm usually running around McCarren Park, practicing Carnatic music, hanging out with my fiancé, or stressing over the latest Arsenal/Eagles/Sixers game.

Experience

The New York Times Wirecutter

Product Manager, Growth · NYT Wirecutter

June 2024 – Present

Working on growth initiatives for Wirecutter.

Next.jsTypeScriptJIRAGitHubMode
Condé Nast

Product Manager, Consumer Experiences · Condé Nast

2021 – May 2024

Responsible for the design system and content rendering engine for Condé Nast's 67 brand sites across 32 global markets. Leading a distributed team of 7 engineers and 1 designer.

JIRATypeScriptGitHubSplunkDatabricksStorybook
Condé Nast Audio

Senior Manager, Growth · Condé Nast

2020 – 2021

Led growth, audience development, and analytics for podcasts and narrated audio across all Condé Nast brands.

MegaphoneChartableDatabricks
SeatGeek

Senior Analyst, Growth Marketing · SeatGeek

2017 – 2020

Drove strategy and growth of paid social, display, and programmatic marketing across acquisition and retargeting objectives.

FBAMLookerSQLGoogle AnalyticsGAM

Projects

Therapy Notebooks

Growth Advisor · Therapy Notebooks

Guided mental health notebooks made by expert therapists and backed by research. Advising on growth, influencer, and paid media strategy.

ShopifyAirtableTriple Whale
Penn Masala

Marketing Director · Penn Masala

Led marketing strategy and growth for the band Penn Masala, a South Asian fusion music group. We built out an engaged online audience of over 430k and executed on multiple marketing strategies that resulted in 11M+ views across channels, PR hits from WSJ, HuffPo, and CNN, and performances at an international awards show and Pitch Perfect 2.

YouTube StudioFinal Cut ProPhotoshop